Advertising

Advertising 800x660

Advertising

Advertising is a form of paid marketing communication that drives a target audience to take a desired action.  Employing some of the brightest creatives, business pros, economists, and data specialists, good advertising informs consumers on products and services, and can make the difference between a brand’s success and failure. Advertising joins quantitative and qualitative research with the creative process. 

Advertising agencies work with clients to  focus on the messaging for a specific brand or product.  Advertising agencies help their clients determine how to define that brand or product by providing guidance on strategy, concept, development and execution.  

Job Title Examples:

Skills Needed:

  • Creativity
  • Communication
  • Problem-solving
  • Data analytics
  • Business Management
  • Organization
  • Digital
  • Research
  • Writing

Find Opportunities

Irishcompass 01

Using IrishCompass, LinkedIn, and ND’s alumni association directory called myND is the best way to start on the networking front.

Job Databases:

Industry Timeline

It is important to note that this industry may not be as active during the standard on-campus recruiting periods. Employers in these fields may operate on a different schedule based on full-time and internship needs. 

Applying and Interviewing

Resume
Your resume will often be the first impression for a potential employer.  You want to make sure that your resume is concise, direct, and specific. Ensure that your resume is tailored for the position and for the industry. Highlighting relevant coursework can demonstrate your fit for a particular position. Review our guide on resumes for more information on how to construct one.

Cover Letters
A cover letter introduces you to a potential employer. Use the position description to make specific connections between your skills and experience and what the organization is looking for in a candidate. The cover letter should be concise and well-written—if a potential employer reads your cover letter and is intrigued, they will then read your resume. Your cover letter should not repeat your resume verbatim, but enhance it. Together the cover letter and resume can help land you an interview. Review our guide on cover letters for more information on how to construct one.

Interviewing
Most interviews will contain a mixture of resume based questions (questions about your past experience) and behavioral based questions (your ability to handle prospective situations at work.  Most positions will begin with an interview that has a mix of these questions. Review our guide on common interview questions. 

Preparation is extremely important for interviews. Research the company/organization, current and previous projects they’ve worked on, and even the people that you’re interviewing with. This will not only help provide talking points but will show your knowledge and genuine interest in the position. Utilize our resources on how to best prepare yourself to excel in your interview.

Portfolio
Being able to show work examples is a key component when preparing to interview. The Advertising Industry, most of the time, requires a robust portfolio including specific examples of writing, design, campaigns, and other relevant work to the industry. Tailoring your portfolio to the kind of work that the company that you’re applying to is important.

An online portfolio is a great resource to build over time that visually displays the work that you have done. There are several online platforms to build your own website such as square space or wix. Having a well made online portfolio or website will help you to stand out and provide employers easy access to view your work.

Online Resources

Explore further: 

Professional Associations:

Blog/Podcasts:

Campus Resources

Meet with a career counselor
Schedule an Appointment

Student Clubs:

Employer Examples:

  • Omnicom Group, LLC
  • The Interpublic Group of Companies Inc.
  • Wpp Clapton Square, LLC.
  • McCann Worldgroup, LLC.
  • MDC Partners Inc.
  • Ogilvy & Mather Worldwide, Inc.
  • BBDO Worldwide Inc.
  • Young & Rubicam LLC.
  • Grey Global Group LLC.
  • J. Walter Thompson Company LLC 
  • Companies in the Agency Space (Lumascapes)

Join Handshake:
Personalize your feed, explore your curiosities, and get updates that matter to you. Handshake is a dynamic system that works to match students with the most relevant resources and opportunities offered by our office including:

•   Access to personalized job recommendations – This is based on major, career interests, and profile information such as skills and experiences. When students fill out their profile, they’ll be able to see jobs and internships that match their interests and skills.

•   Ability to schedule one–on-one counseling appointments  – Counseling appointments are able to be scheduled through Handshake and held virtually via Zoom. 

•   Ability to Interact with employers – Students can research contact information for local and national employers. Employers can also message students with opportunities and information.

•   Connect with students across the country -  Students can interact with their peers through messaging, get tips and advice, as well as network. 

•   Search for and apply to open positions -  On Handshake, students can see jobs and internships posted specifically for them as well as employers actively recruiting from Notre Dame.