Marketing

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Marketing

The purpose of Marketing is to communicate companies’ products and services to consumers.  The American Marketing Association defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”  The “4 P's” of marketing are Product, Price, Placement and Promotion.

Job Title Examples:

  • Account Executive
  • Creative Assistant
  • Marketing Promotions Specialist
  • Media Assistant
  • Copywriter

Skills Needed:

  • Communication
  • Creativity
  • Negotiation
  • Analytical Thinking
  • Technology

Education and Training:

Most Marketing managers have a bachelor's degree in Marketing, Advertising or Business Administration.  Degrees In English, Journalism, Communications, Economics or the Fine Arts are also common.

Find Opportunities

 
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Using IrishCompass, LinkedIn, and ND’s alumni association directory called myND is the best way to start on the networking front.

Job Databases:
Handshake

Industry Timeline

It is important to note that this industry may be active outside the standard on-campus recruiting periods. Employers in Marketing  may operate on a different schedule based on full-time and internship needs - Just-in-time hiring may occur in the late Spring.

Applying and Interviewing

Resumes

Your resume will often be the first impression for a potential employer.  You want to make sure that your resume is concise, direct, and specific. Ensure that your resume is tailored for the position and for the industry. Highlighting relevant coursework can demonstrate your fit for a particular position. Review our guide on resumes for more information on how to construct one.

Cover Letters

A cover letter introduces you to a potential employer. Use the position description to make specific connections between your skills and experience and what the organization is looking for in a candidate. The cover letter should be concise and well-written—if a potential employer reads your cover letter and is intrigued, they will then read your resume. Your cover letter should not repeat your resume verbatim, but enhance it. Together the cover letter and resume can help land you an interview. Review our guide on cover letters for more information on how to construct one.

Interviewing

Most interviews will contain a mixture of resume based questions (questions about your past experience) and behavioral based questions (your ability to handle prospective situations at work.  Most positions will begin with an interview that has a mix of these questions. Review our guide on common interview questions. 

Preparation is extremely important for interviews. Research the company/organization, current and previous projects they’ve worked on, and even the people that you’re interviewing with. This will not only help provide talking points but will show your knowledge and genuine interest in the position. Utilize our resources on how to best prepare yourself to excel in your interview.

Online Resources

Campus Resources

Ray

Career Counselor:

Ray Vander Heyden
Assistant Director, Accounting, Actuarial Science, Corporate Finance, Insurance, Real Estate

 

Student Clubs:

  • Marketing Club
  • American Advertising Federation Chapter (ACND)
  • SIBC

Employer Examples:

  • Sazerac
  • Eli Lilly
  • General Electric
  • Abercrombie & Fitch
  • PepsiCo.

Join Handshake:

Personalize your feed, explore your curiosities, and get updates that matter to you. Handshake is a dynamic system that works to match students with the most relevant resources and opportunities offered by our office including:

  • Access to personalized job recommendations – This is based on major, career interests, and profile information such as skills and experiences. When students fill out their profile, they’ll be able to see jobs and internships that match their interests and skills.
  • Ability to schedule one–on-one counseling appointments  – Counseling appointments are able to be scheduled through Handshake and held virtually via Zoom. 
  • Ability to Interact with employers – Students can research contact information for local and national employers. Employers can also message students with opportunities and information.
  • Connect with students across the country -  Students can interact with their peers through messaging, get tips and advice, as well as network. 
  • Search for and apply to open positions -  On Handshake, students can see jobs and internships posted specifically for them as well as employers actively recruiting from Notre Dame.